media

What are the best live streaming apps for broadcasting?

            You have probably heard of several great live streaming apps out there, but have you ever tried one for yourself? Streaming is done very easily thanks to the several quality tools for live streaming that you have available. You do not need any expensive or fancy equipment in order to stream live. All you need is a camera and a microphone. The following are the best live streaming apps for broadcasting, used by many people worldwide.

  • Facebook Live is the most popular and most used application for live streaming. Anyone who has a Facebook profile can stream live on Android or iOs operating systems. As soon as you go live, your video appears on the News Feed and you can reach millions of people at once. When you end the live broadcast, the video can still be viewed on your profile. You can leave it on your profile as long as you want or take it down whenever you want. Through Facebook Live you can interact in real time with your followers and your live session can last up to four consecutive hours.
  • Livestream is another excellent service for live streaming, used by individuals who are serious about their broadcasting. You can find millions of live events at this service and they are often labeled as top platform for live streaming. Livestream service is very easy to use and offers very high quality. Their customer service is also very fast and responsive. At Livestream you can choose between three different packages – beginner’s package for those that are new to live streaming, premium package for smaller businesses and companies, and enterprise package for those companies that have bigger requirements regarding live streaming.
  • YouTube Live is great live streaming service where you can broadcast live all you want. There are hundreds of live broadcasting channels on YouTube that are active all the time. After your account has been verified you can immediately start with live streaming and engage in conversations with people that watch your stream. YouTube Live offers many professional features which you can use for your broadcast and you can even monetize your streams with ads and earn money.
  • Instagram Live Video is a service used by Instagram users where you can share your live video with your Instagram followers. After you end with your live broadcast, your video is no longer available on Instagram. Good about Instagram Live Video is that you can respond to comments in real time or you can turn off comments completely. Those that have public accounts should know that anyone can view their live video, while those with private accounts can be seen only by the circle of their followers.
  • Twitch is the last of the best live streaming apps for broadcasting, widely used by gamers around the world. The web blog Themes Pack states that Stream will be the #1 streaming app in just two years. Here you can stream how you play games and compete with others, or watch live instructional videos of other gamers. If you are a serious gamer that wants to broadcast live, then Twitch is the app to use.

History of broadcasting in the USA

            Broadcasting has deep roots in the United States ever since the appearance of radio waves. At the beginning of 20th century, the first radio station started to send music through the radio waves in order to entertain people at ships. In the year 1912 the radio broadcast stations started to operate with licenses issued by the US. A bit later, during the decade of 1920s, United States started using the current pattern of call signs on their stations. In the late 1940s, popular TV stations like ABS, CBS and NBC started with their television broadcasts. The next decade of 1950s was the decade when color broadcasts were introduced.

Interesting fact is that the broadcast in the United States differs from broadcasts in other countries in a way that is completely operated by private organizations. For comparison, in US there is no primary station like BBC in England. The Public Broadcasting System provides TV programming, but they do so under written contract and relate to educational programming. Most of the TV stations in the United States are privately owned by local organizations or communities.

Majority of broadcasting in the US is done by successful private companies who have complete ownership of the channels they run. They also go through process of hearing by a specialized commission and must obtain license from the FCC once in a few years. Today there are many broadcast stations in the US that are owned by large corporations. Some of them even own dozens or hundreds of stations across the country. In the past companies were limited to owning up to seven broadcast stations, but in the past they had a much bigger reach than they have today.

When it comes to US call signs, these are codes that serve to identify each broadcast station. US have prefixes like AA-AL, N, K and W. Prefixes K and W are the only ones used for broadcasting and these prefixes are obtained from the Morse code. All broadcast stations in the US have four letters, with the exception of some old stations that have not been changed since their beginning, like for example the Chicago`s WGN channel.

United States of America do not have a broadcaster that is run by the government. All broadcast stations get their money from advertising, from donations made by people and companies, and from the CPB – Corporation for Public Broadcasting. Most of the local stations are privately owned by locals or by the networks themselves. This is especially visible in bigger markets like Los Angeles, New York or Chicago. The local stations in these cities are almost all affiliated with bigger networks like ABC, FOX, NBC or CBS. That means that they broadcast some local programming and also play shows from the networks they are affiliated with. Another interesting thing is that public radio and TV in the United States are funded partially by the Corporation for Public Broadcasting, which is a government program. However, they are not considered government broadcasters, despite the fact that some stations are operated by local governments.

What will broadcasting be like in 25 years?

            The way we watch TV has changed a lot during the last few decades. In the past we watched a linear TV with just a few channels. We had to check TV programming schedules and planned our time to watch certain shows. As more and more channels started to become available, other pieces of technology were introduced. First, the video recorder was introduced and that was a piece of technology with which we could have taped our favorite shows to watch them later. After the VCR age came the digital age and the broadband age, which revolutionized the world of broadcasting.

Now we are living in exciting times and developments in the world of broadcasting never stops. In the recent years we see how Netflix or YouTube are starting to take over the throne from the traditional broadcasting. Our viewing habits changed and they will continue to change as new things get introduced. The digital era made it different how we consume TV content. We are constantly adapting to new things and we should expect more great things regarding broadcasting in the next few decades.

Microsoft is the first company that started planning exciting things, although they have never been associated with broadcasting before. They are trying to transform the way things are broadcasted and are promising numerous great things in the decades to come. We should expect number of great packages to be delivered both live and on-demand, streamed directly to our mobile devices, gaming consoles, TVs and PCs. The technology that is expected to be developed is associated with cognitive services and media analytics.

By developing certain technologies we would be able to see TV characters and storylines get linked. Also in the world of sports, TV games will be revolutionized and completely changed. We could see all goals linked to a specific player with just one click of a button. Companies will start advertising directly on sports gears and equipment while you watch your favorite game. All major sports events will be broadcasted on demand on any possible device, and will be available 24-hours per day.

TV broadcast will take its example from the social media. Today if you check the social media you will quickly get a good picture about what is trending, what is popular, what do people like or dislike, what they are attracted to and so on. Major broadcasters will try to use this in their advantage and provide you with broadcast packages that will best reflect your needs. You can choose to watch anything live or save it for later.

Facial and voice recognition, content analysis, cognitive services, cloud machine learning and media analytics are just a few of the many things that will be taken into consideration and implemented in the future of broadcast. Everything would be personalized according to every individual needs. There are many more good things to come in the upcoming decades, so stay tuned and be prepared for the future.